THESE TERMS AND CONDITIONS GOVERN YOUR USE OF THE GAMESYS GROUP PARTNERS PROGRAMME FOR GAMESYS’ UK BRAND WEBSITES (THIS “AGREEMENT”). THESE TERMS AND CONDITIONS WERE LAST UPDATED ON 31 JANUARY 2025. PLEASE READ THEM THROUGH CAREFULLY AND IN PARTICULAR ENSURE YOU UNDERSTAND AND ARE COMPLIANT WITH YOUR OBLIGATIONS IN CLAUSE 6.
If you have any questions, please email contactus@gamesysgrouppartners.com.
| “Affiliate Revenue Share” | means the percentage of Net Gaming Revenue payable to the Affiliate, as such percentage is set out in the Affiliate’s account section of the Gamesys Group Partners Website (or as otherwise notified in writing to the Affiliate by Gamesys). |
| “Affiliate Website” | means any Website(s) that are operated by or on behalf of the Affiliate and which Gamesys approves in writing for use by the Affiliate in the Gamesys Group Partners Programme from time to time (including as part of the
Affiliate´s application to participate in the Gamesys Group Partners Programme). |
| “Applicable Laws” | means all applicable laws (including all Data Protection Legislation), orders, regulations, legal requirements, codes (including all applicable codes, regulations and standards of all Gaming Authorities) in force in any relevant territory from time to time. |
| “Brand Guidelines” | means any guidelines and parameters for use of the Brand Marks, use of Promotional Content and references to the Brand Websites that may be provided to the Affiliate by Gamesys from time to time. |
| “Brand Marks” | means the trade marks and logos of the Brand Websites. |
| “Brand Website” | means each of the Websites operated by or on behalf of Gamesys
(including those not yet launched but those in production which will be operated by or on behalf of Gamesys) as notified by Gamesys to the Affiliate from time to time. |
| “Charitable Donation” | means a charitable donation made to GambleAware or another suitable charity by, or on behalf of, Gamesys a. |
| “Commencement Date” | means the date on which acceptance of the Affiliate´s application to join the Gamesys Group Partners Programme is notified to the Affiliate by Gamesys. |
| “Confidential Information” | means all knowledge, information or materials of whatever nature and in whatever form (whether oral or written) relating to the disclosing party or its business and made available or provided by or on behalf of the disclosing party to the recipient party before, on and/or after the Commencement Date and all analyses and other documents prepared by or for the recipient party which contain or otherwise reflect any such information. It includes Player Data and any correspondence between Gamesys and the Affiliate and information relating to:
(i) any and all Intellectual Property Rights; (ii) proprietary technology and products (including inventions whether patentable or not), including technical data, data record layouts, trade secrets, know-how, research, prototypes, improvements, plans, designs, requirements, architecture, structures, models, methods, processes, product plans, databases and database tables, ideas or concepts, products, services, software, inventions, techniques, developments, algorithms, formulas, technology, designs, schematics, drawings, engineering and hardware configuration information; and (iii) business or financial statements and projections, product pricing and marketing, financial or other strategic business plans, subscriber numbers and forecasts, content providers identity and business models. |
| “Controller” | has the meaning given to it in applicable Data Protection Legislation. |
| “Cost Per
Acquisition” |
means the set fee for each new Player as such fee is set out in the
Affiliate’s account section of the Gamesys Group Partners Website (or as otherwise notified to the Affiliate in writing by Gamesys from time to time). |
| “Data Protection Legislation” | means all applicable privacy related laws and regulation, including
i. Regulation (EU) 2016/679 (“EU GDPR”) and ii. the EU GDPR as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (“UK GDPR”); iii. the Directive on Privacy and Electronic Communications 2002/58/EC; iv. any applicable national data protection laws and/or regulations enacted under or pursuant to (i) to (iii) and any successor laws and regulations (including the Data Protection Act 2018 and other applicable laws and regulations); and v. all codes of practice and guidance issued by national regulators relating to the laws, regulations and legislation set out in (i) to (iv) above, in each case as amended or superseded from time to time. |
| “Finance Fees” | means fees and costs (or a pro-rated amounts thereof) associated with processing payments made or requested by Players and/or collecting revenue from Players, including:
(i) credit/debit card, eWallet, BACS and bank transaction fees on deposits, withdrawals and the payment of Winnings; (ii) “chargebacks”, meaning the cost of deposits or wagers made by Players on a credit/debit card which are later refunded (at the Players´, the credit/debit card issuer´s or Gamesys´ request) onto the Players´ credit/debit card, including any additional so-called chargeback fees levied by credit/debit card companies for such credit reversal; and (iii) “Know Your Customer” verification fees. |
| “Games” | means a selection of bingo, slots, instant win and casino games and such other games that Gamesys may elect to make available on the Brand Website from time to time (including any third party games). |
| “Gamesys Group Partners Programme” | means the affiliate programme operated by or on behalf of Gamesys in relation to the Branded Websites, accessible via the Gamesys Group Partners Website. |
| “Gamesys Group Partners Website” | means the Website that is operated and controlled by, or on behalf of, Gamesys and which is currently located at |
| “Gaming Approvals” | means all required approvals, authorisations, licences, transactional waivers, permits, consents, findings of suitability, registrations, clearances, exemptions and waivers of or from any Gaming Authority, including those relating to the offering or conduct of gaming and gambling activities. |
| “Gaming Authority” | means collectively, those international, federal, state, local, foreign and other governmental, regulatory and administrative authorities, agencies, commissions, boards, bodies and officials or other regulatory body or agency that has jurisdiction over (or is responsible for or involved in the regulation of) gaming or gaming activities, of Gamesys and/or any Gamesys Group Company from time to time. |
| “Good Industry Practice” | means all reasonable care, skill and diligence as may be expected of appropriately qualified and experienced persons with appropriate skill and experience in providing services of a similar scope, type and nature to the Services. |
| “Gross Win” | means House Win less any Player Incentive Funding. |
| “Group Company” | means in relation to any party, any subsidiary or holding company of such party, or any subsidiary of such holding company, or any other entity controlling or controlled by such party from time to time (and “Group Companies” shall be construed accordingly). |
| “House Win” | means all monies paid by Players to play Games on the Brand Website less any Winnings. |
| “Intellectual Property Rights” | means patents (including patents for software and business methods), rights to inventions, utility models and petty patents, trade marks, service marks, rights in get-up or trade dress, rights to goodwill or to sue for passing off or unfair competition, design rights, copyright and related and/or neighbouring rights, moral rights, rights in computer software, database rights, rights to use and protect the confidentiality of Confidential Information (including know-how and trade secrets), trade, business and company names, domain names, and other intellectual property rights, in each case whether registerable, registered or unregistered, and including all applications and rights to apply for and be granted, all extensions and/or renewals of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world. |
| “Licence Fees and Gaming Taxes” | means a sum equal to the total of:
(i) any gaming licence fees payable to any applicable authority (or a pro- rated amount thereof) from time to time; and (ii) the amount of any gross profits or gaming tax or regulatory fees paid or payable by Gamesys or any Gamesys Group Company to any regulatory or tax authorities (or a pro-rated amount thereof) in any territory from time to time. |
| “Link” | means a hyperlink (whether in the form of a text link, a graphical banner or otherwise) that incorporates a tracking code and which is placed on the Affiliate Website or within Promotional Content that, when clicked on, serves the relevant Brand Website to an end user´s browser, which hyperlink is either:
(i) provided or made available to the Affiliate (and not subsequently withdrawn) by or on behalf of Gamesys; or (ii) created by or on behalf of the Affiliate and approved by Gamesys in writing in advance. |
| “Marketing Channel” | means each of the channels by which Affiliate distributes or makes available Promotional Content to end users from time to time (including via website publication (including on the Affiliate Website), email, mobile applications, SMS, push notification, social media and/or any other media (online or offline)), provided that in respect of email, SMS, push notification and social media: (i) the relevant channel has been approved by Gamesys in writing in advance; and (ii) each use of each relevant channel by that Affiliate has been reviewed and approved in writing by Gamesys in advance. |
| “Net Gaming Revenue” | means Gross Win less:
i. Finance Fees; ii. Licence Fees and Gaming Taxes iii. any Third-Party Licence Fees; iv. the Charitable Donation allocation; v. any Third Party Platform Fees; vi. operating costs (including costs relating to third party service providers and administration fees) (or pro-rated amounts thereof) of the Brand Websites; and vii. all payments made by and revenues associated with any Player that at any time makes an invalid, criminal, fraudulent or disputed payment (including to where a card company or the paying bank has claimed payment back from Gamesys or where a Player claims payment back because of non-performance) or a payment which is refunded due to responsible gaming or any regulatory reason or requirement (or pro-rated amounts thereof). |
| “Personal Data” | means any information relating to an identified or an identifiable natural person (data subject) being one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his/her physical, physiological, mental, economic, cultural or social identity, or as otherwise defined under applicable Data Protection Legislation. |
| “Player” | means a new end user who has successfully opened an account on a Brand Website and which player:
(i) commences their application for such account directly from a Valid Click; and (ii) has met the applicable minimum deposit and wagering requirements relating to each Brand Website, as set out in the Affiliate’s account section on the Gameys Group Partners Website or otherwise notified to the Affiliate by Gamesys in writing from time to time. |
| “Player Data” | means any and all information and data (including Personal Data) relating to Players and their activity on the Brand Websites, including: names, postal addresses, telephone numbers, email addresses or other contact details, usernames, chat names and marketing permissions. |
| “Player Incentive Funding” | means any funds (or pro-rated amounts thereof) added to Players´ accounts, excluding Winnings, to incentivise Players to increase their deposits and/or turnover (including bonus money, cash and any loyalty or reward points). |
| “Process” or “Processing” | means any operation or set of operations which is performed on Personal Data or on sets of Personal Data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction or as otherwise defined under applicable Data Protection Legislation. |
| “Prohibited Material” | means:
(i) pornography (including child pornography or illegal sexual acts) and explicit content; (ii) material that promotes violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation, age or any illegal activities; (iii) material that is defamatory, libellous, unlawful or otherwise objectionable; (iv) content that infringes or allegedly infringes the Intellectual Property Rights of Gamesys and/or any Gamesys Group Company, its licensors or any third party; (v) viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful; and/or (vi) content that does not comply with the laws, regulations, codes, guidance, conditions and rules set out in Clauses 6.3.1 – 6.3.6. |
| “Prohibited Terms” | means the domain names, trade marks and other terms set out at Schedule 1 together with any brand name, game name or other trade mark or service mark (whether registered or not) that may from time to time vest in Gamesys and/or any Gamesys Group Company or their licensors (other than the Brand Marks), including the Games, and any additional list of terms which Gamesys may supply to the Affiliate from time to time relating to, for example, responsible gambling and protecting children and young and vulnerable people. |
| “Promotional Content” | means all content promoting the Brand Websites that is:
(i) made available to the Affiliate (and not subsequently withdrawn) by or on behalf of Gamesys; and (ii) created by or on behalf of the Affiliate, provided such content is approved by Gamesys in writing in advance. |
| “Security Incident” | means any unauthorised acquisition, access, use or disclosure of Gamesys Personal Data. This includes but is not limited to, any breach of security leading to the accidental or unlawful processing, transmission, or exposure of such data to unauthorised parties, whether intentional or unintentional. |
| “Services” | the marketing and promotion of the Brand Website using the Promotional Content via the Marketing Channel in accordance with this Agreement and otherwise the fulfilment of the Affiliate´s obligations hereunder. |
| “Term” | means the term of this Agreement as set out in clause 13.1. |
| “Third Party Licence Fees” | means any and all costs payable to third parties for the use of their Intellectual Property Rights in the Brand Website, the underlying Gamesys |
| proprietary system and/or any of the Games from time to time (or pro- rated amounts thereof). | |
| “Third Party Platform Fees” | means the fees paid (or a pro-rated amount thereof) by Gamesys to a third- party platform operator (including any social media platform operator from time to time) for it to host, make available or permit access to Games on or through such platform. |
| “Unsuitable” | Means when the Affiliate (or an Affiliate Group Company):
i. is denied or disqualified from eligibility for any Gaming Approval or determined by a Gaming Authority to be unsuitable to be affiliated, associated or connected with any entity that holds a Gaming Approval; ii. has an affiliation, association, connection or relationship with a third party which causes Gamesys (or a Gamesys Group Company) to lose or have suspended, revoked, not renewed or denied, or be threatened by any Gaming Authority with the loss, suspension, revocation, non-renewal or denial of, a Gaming Approval; iii. in the reasonable opinion of Gamesys, is likely to preclude or materially delay, impede or impair, or jeopardise or threaten the loss, suspension, revocation, non-renewal or denial of a Gaming Approval of Gamesys (or a Gamesys Group Company) or any such entity´s application for, or right to the use of, entitlement to or ability to obtain or retain any Gaming Approval required for the operation of its business in any jurisdiction from time to time;. Commits any breach of clause 13; or iv. acts in a manner which is inconsistent with any Gaming Approval or any requirements, standards, instructions or conditions of any Gaming Authority, it being agreed that the Affiliate shall be capable of being Unsuitable as a result of actions and/or omissions of its officers, directors, employees, agents, members or those of any Group Company of the Affiliate. |
| “Valid Click” | means a click by an end user on a Link that results in the Brand Website being viewable to such end user, as recorded by Gamesys´ systems. |
| “Website” | means a website, including any device-specific versions of such website and any native applications related to such website. |
| “Winnings” | means:
(i) any sums paid to Players by way of cash prizes that such Players have won when playing Games; and (ii) contributions booked in accordance with generally accepted accounting principles towards a progressive jackpot or similar product irrespective of when such jackpot is actually paid out (the cost of progressive jackpots and similar products being spread across all affiliates evenly on the Gamesys Group Partners Programme). |
6.6. If the Affiliate uses any social media platform to market and promote the Brand Websites, the Affiliate shall (and shall procure from any third party that provides such Services on behalf of the Affiliate that it shall) fully comply with such social media platform’s terms and conditions (as may be updated from time to time).
6.13 In the event that Gamesys suspects fraud or can identify patterns of bonus manipulation or abuse, it reserves the right to withhold (Commission and place restrictions on the Affiliate’s account. The Affiliate hereby gives Gamesys its authorisation to inform the appropriate third parties of such an incident and only when Gamesys is satisfied that the matter is resolved shall it remove any account restrictions.
7.1 The Affiliate shall be responsible for:
13.2. The Affiliate may terminate this Agreement with respect to any Brand Website for any reason upon 7 days´ prior written notice to Gamesys.
15.2.3 ensuring the necessary steps are taken before cookies and other tracking pixels are deployed as required by Data Protection Legislation.
15.3 If the Affiliate becomes aware of, or reasonably suspects, that any Security Incident has occurred, including the loss, theft or unauthorised disclosure of its email and/or password, or unauthorised use of its account, the Affiliate shall, without undue delay and in any event within twenty-four (24) hours, notify Gamesys of the Security Incident by emailing affiliatesteam@gamesys.co.uk.
15.4 Should either party be instructed to process Personal Data on behalf of the other in the capacity of a Data Processor, the parties shall enter into an appropriate Data Processing Agreement before any such processing takes place.
GUIDANCE ON PROHIBITED LANGUAGE IN AFFILIATE ADVERTISING
The following documents, links to which are provided, set out guidance on text and images prohibited in Affiliate advertising including language not consistent with promoting responsible gambling and protecting children and young and vulnerable people.
These may be supplemented with any other list of prohibited language supplied by Gamesys to the Affiliate from time to time: